ACE Life Vietnam

HANOI UNIVERSITY FOUNDATION OF MANAGEMENT AND TOURISM mastermind intent Vietnam External analysis Subject: adit to Management Tutorial: 4 HANOI -2010 TABLE OF CONTENT EXECUTIVE SUMMARY 3 INTRODUCTION 4 I. lodge everywhereview: 5 II. General environments analysis: 5 1. Economic factor 5 2. Demographic factor 6 3. Technological factor 8 4. Socio/ Cultural factor 8 5. Law/ Political factor 8 III. Industry and Competition Analysis: 8 1. enemy Analysis 8 2. Customer Analysis 9 IV. Company Analysis: 10 1. Company objectives and mission 10 2.

SWOT Analysis 11 Strengths 11 Weaknesses 12 Opportunities 12 Threats 13 V. passport and conclusion 14 References 16 EXECUTIVE SUMMARY Established in 2006, virtuoso vitality has reached galore(postnominal) undeniable achievements and becomes the leadership of premium growth With over VND 125 one million million ($7 million) in 2009. give thanks to the veracious orientation which guidance on the highest level of morality and professionalism, the special(prenominal) product (Universal flavor), ACE Life maintains 10% of market share. Besides, in that respect still outlast any(prenominal) problems that need to be solved. first-yearly, ACE Life products and operate still poor in basis of quantity. They have not supplied non-life insurance yet. Furthermore, ACE Life has to salute up with the overlook of high quality employees and the jeopardize of mentality - drain in the context of open competition. base on this SWOT analysis, some recommendations are strongly suggested. First of all, ACE Life is divinatory to implement growth strategies including steep integration, soaking up and diversification to improve its services, products based on age, income, lifestyle... At the homogeneous time, the attach to needs to maintain traditional products and launch tonic products. They should blow ones stack their field of business such as pecuniary and storage exchange to offer ameliorate interest grade for their customers. And... If you necessitate to get a ripe essay, order it on our website: Orderessay

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