Essential marketing features a

The Oxford English Dictionary defines tradeing as the action or business of brining or sending to market. According to Kotler (1994) market is a process which consists of analysis market opportunities, researching and selecting target markets, developing marketing strategies, planning marketing tactics, and implementing and controlling the marketing effort.

Marketing was natural in the 1950s and can be characterised as the natural psychological approach of making profit. Before Marketing, the supplier was merchandising goods or services directly to the customer and in pop off he was paying in money or diversify goods. Marketing does not split after production precisely it starts long before the goods or services go into production.

then new Marketing approach goes deeper into the customers importance, trying to offer the product, I the overcompensate place, at the right price and at the right time . Nowadays most of the companies do not start producing goods or offer services before they meet customers objectives. thus companies can be divided into two categories, the Market-driven and the internally orient business. Market driven businesses focus on the customer. They define the markets that subside inside firms business. All the departments of the company have in judging that the success of the business is depended entirely on the customers satisfaction.



They know exactly how the customers criteria are set, trying to match their Marketing Mix with these criteria. Market driven businesses acknowledge the important role of marketing and they trust in market research and track market changes. or so of the companies nowadays employ people that will contribute to a Marketing success. The main job of those people is to forecast changes within the market and concentrate their strategies in understanding competitive strategies and veto competitors actions. Market driven companies try to find markets that no separate company had discovered. They act...

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