Marketing Mix

Marketing alloy MKT421 March 12, 2010 When planning a swap outline, an disposal must consider certain subdivisions that testament enhance its increase. every constitution that implements a viable marketing strategy depart determination a marketing mix that consists of product, price, pop and advance make up the marketing mix. Using these elements will answer to ensure customer satisfaction. In this paper all(prenominal) element will be defined and an explanation of how these elements expunge the training of the marketing strategy of an organization will be explored. The organization that I chose for this paper is Verizon Wireless. Marketing Mix Elements An article by 12Manage states that the marketing mix, can be used by marketers as a asshole to assist in delineate the marketing strategy. Marketing managers use this method to attempt to gravel the optimal response in the tar go by market by blending 4 (or 5, or 7) variables in an optimal way. It is important to understand that the Marketing Mix principles ar controllable variables. The Marketing Mix can be alter on a frequent basis to have the ever-changing involve of the target group and the other kinetics of the marketing environment.

The four elements; product, price, place, and promotion of the marketing mix can be manipulated as the organization sees perish to help meet the needs of consumers and the organization. For example, if the organization determines that the price of a product in a certain location is withal high or low, it may decide to make changes in pricing in that specific locale. Product Product refers to the service or physical goods that a telepho ner markets for the benefit of the consumer.! Developing the product includes packaging the product in a way that will be glossy to the customer. Researching what the customer sine qua nons or needs in a product... If you want to get a full essay, order it on our website: OrderEssay.net

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