Personal Essay

Executive Summary: Problem Statement: The retreat root word effort was instantaneously changing rapidly. Westmount Retirement Residence instantly facing price problems of low profitability. Situation Analysis: Objectives and goals: For little circuit term, build a new pricing standard. For long term, posture Westmount and make it stronger in the industry Background: Was open up in 1977 st cheatle located in London, Ontario Provides kinds of operate with its state-of the art facilities including 24-hours emergency answer services SWOT: 1. Strength: commodious history and used to entertain a profitable redeeming(prenominal) reputation High quality and safety guaranteed skilful services and professional staffs 2. Weakness: Poor managing system much(prenominal) as be system and charging system Fall behind pricing model Targeted merchandise is currently small External environment: 3. Opportunities: The industry n ow has a trend of growing Has a slap-up potential market Consumers behavior 4.

Threats More than 17 privacy facilities competed in the London market terce local seclusion facilities competed directly with Westmount with there own oblige options, services, and monthly grade ( Chelsey putting green Retirement Community, Central Park Lodge, foresighted deserving Retirement Vill eon) * Average income level of seniors Individuals over the age of 75 :$25,000 to $40,000 (not including proceeds from the sale of a understructure or from extraneous financial support from family members). * Financial situation of seniors (median mesh worth ) Elderly families: $121 300 in 1984 $171 600 (ann! ual increase of 2.3 percent). free-swimming of age(p) persons: $41 400 in 1984 $70 000 in 1999 (annual discharge rate of 3.6 percent). Market: Market size and growth The retirement home industry was experiencing significant growth due to increase occupy for assisted and supportive living options. The number of beds inevitable in long term health care facilities was communicate to ride from...If you want to get a full essay, array it on our website: OrderEssay.net

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