Weaknesses

Citi marge: * Terms and conditions of Citi assert service are not closely disclosed[1] + [2] some(prenominal) work terms and conditions are not clear or represented to the costumer when purchased . Some term and conditions are to be found between the lines or when the costumer inquiry intimately them. * High Service Fees[3]+[4] Relatively more fees for retail banking in comparison with other competitors. These fees might lead to a pilot by loyal or potential costumers. * Branding Problem[4]+[5] With the denseness crisis the brand name was know and recognized by vulgar non investor customers as a supermarket- of many financial activities that got affected by the crisis for supporting many financial services and products creating a freeze off for those type of costumers who seek limited type of services or products. Another issue is when the brand name was replaced for other non Citibank costumers to placate its online services under another name . Eventually the master(prenominal) service provider name (citi) disappeared from potential customers minds. * Online banking issues[6] +[4] Difficulties implementing new technological e-business approaches which are represented in websites and overbold phones and pads applications. such issues were concerned about confidentiality , security and reliability. Moreover the online services was focused and geared towards US clients more that existing branches. condensed internal controls (7) The OCC said it found, without an admission or denial from Citi, that the bank had inadequate internal controls and ineffective independent testing. The bank similar didnt develop  adequate due diligence of extracurricular correspondent banking customers doing remote transactions, resulting in the failure to file by the bye suspicious activity reports, the agency said. References: [1] http://articles.latimes.com/2011/nov/10/business/la-fi-lazarus-20111111 [2] http ://articles.latimes.com/2012/jun/19/business! /la-fi-lazarus-20120619 [3]...If you want to get a full essay, nine it on our website: OrderEssay.net

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